Real-item authentication infrastructure

We don't make
photos.
We make proof.

In the AI era, a believable photo no longer proves a real object exists. ProofShot is the trust layer for secondhand trade — we don't detect fakes, we make the moment of capture impossible to fake.

₩1.7TLost to deal fraud in Korea, 2021–2025
461,759Reported fraud cases in 5 years
₩43TKorean secondhand market, 2025
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The trust crisis — as reported by
Korea JoongAng Daily
Yonhap News
SBS
Which? UK
Bellingcat
NIST
FBI Advisory
arXiv · Cornell
The problem

Generative AI can fake a flawless product photo, a handwritten note, even a shipping label. The picture is no longer evidence.

When buyers judge an item from a single image in seconds, AI-synthesized listings, stolen photos and re-shot screens are nearly impossible to tell apart. The question has shifted — from "does this look real?" to "when, where and how was this actually captured?"

119,741
Direct-deal fraud cases in 2024 — the highest on record
0.05%
What a ₩500 proof costs on a ₩1M deal
210–640K
High-value repeat sellers in our beachhead market
3 / 3
Top KR platforms now fighting AI images — by detection alone
The shift

We move authentication from the person to the object — and from detecting the result to proving the process.

The old way · detection

Guess if the photo is fake

Platforms race to classify suspicious posts, chats and images. But detection is a probability game that AI keeps winning — and it can never promise "this object exists, right now."

Memo-note selfies · "send more photos" · ruler next to item — all forgeable.
ProofShot · proof

Prove the capture happened

Instead of judging the output, we make evidence that can only exist when a real person photographs a real object, live, on random demand — leaving a record no pre-made image can satisfy.

In-app capture · server timestamp · original hash · multi-angle · random mission.
How it works

The seller shoots. The buyer checks a link.
No new app, no new platform.

In-app live capture

Only photos taken inside the app count. Gallery uploads are blocked, so stolen and re-used images can't enter.

Capture record stored

Server-based timestamp, device signals and a unique hash of the original file are sealed at the moment of capture.

Verification link generated

A public page anyone can open — no install required — showing the proof behind the listing.

Badge on the listing

A copy-paste "Real-item verified" badge and link drop into any channel: Danggeun, Bunjang, Joonggonara, open chats, Instagram.

Buyer confirms before paying

One tap shows capture time, originality and verification status — turning doubt into a decision.

Why fakes can't get in

We don't claim to catch every AI image. We raise the cost of forgery until it isn't worth it.

Live capture session

Past and downloaded images can't be passed off as a fresh shot.

Gallery upload blocked

Removes stolen photos and recycled old shots at the source.

Server timestamp

Proves exactly when the item was authenticated — not on the device clock.

#

Original file hash

Any edit after capture becomes detectable. The proof is tamper-evident.

Multi-angle & random mission

Live, unpredictable prompts that pre-rendered AI images can't satisfy.

Privacy by design

We don't keep your photos — only the proof. The original is discarded; just the seal is stored.

Go-to-market

Not a marketplace. Infrastructure. We start narrow — where fraud anxiety and willingness to pay are highest.

Like Stripe for payments and DocuSign for signatures, ProofShot embeds into the flows people already use. Like StockX and KREAM, an authenticated listing simply sells faster, and for more.

₩43T
Korean secondhand market in 2025 — 10× growth in 17 years
23.4M
De-duplicated users across the top 3 platforms
Phones · Luxury
Beachhead: electronics, luxury & sneakers, hobby gear
API / SDK
Long term: platforms, resellers, rental, insurance
Business model

₩500 isn't the final price.
It's how we prove willingness to pay.

Stage 1 · Per-proof
₩500 / extra proof
First proof free. Buyer verification always free, to spread fast.
  • First authentication free
  • ₩1,000+ for high-value items
  • Validates real payment intent
Revenue engine
Stage 2 · Seller pass
₩2,900 – 9,900 / mo
For repeat sellers and small resellers who authenticate every listing.
  • Unlimited monthly authentications
  • Verified badge on every listing
  • Stable, recurring revenue
Stage 3 · B2B API
Custom
Embedded proof for platforms, resellers, rental and insurance.
  • Bulk authentication via API / SDK
  • Cuts fraud & CS cost
  • Infrastructure-scale revenue
Live demo

Create a proof in seconds. Your photo never leaves the device.

Shoot inside the app and the capture time, device and original SHA-256 hash are sealed — generating a verification link you can drop into any listing. No upload, no account, on-device only.

ProofShot capture screen
① Capture live — gallery uploads are blocked.
ProofShot verifiable certificate
② Get a tamper-evident certificate + shareable link.
ShootRecord originalityVerification linkBuyer confirms before paying
Verified items

Real high-value deals, really verified.

A selection of actual items from completed transactions — each authenticated through ProofShot before the deal closed.

Dior Saddle wallet Verified
DiorSaddle wallet
Hermès Clic H bracelet Verified
HermèsClic H bracelet
Montblanc Meisterstück card holder Verified
MontblancMeisterstück card holder
Hermès Clic H bracelet Verified
HermèsClic H bracelet
Cartier Fine jewelry Verified
CartierFine jewelry
Thom Browne 4-Bar cardigan Verified
Thom Browne4-Bar cardigan
Thom Browne Zip-up jacket Verified
Thom BrowneZip-up jacket
Thom Browne 4-Bar knit Verified
Thom Browne4-Bar knit
Thom Browne Hooded jacket Verified
Thom BrowneHooded jacket

Items shown are from real, completed peer-to-peer transactions verified with ProofShot.

The team

A team making trust easier to prove in online trade.

Starting with ProofShot, Valuation Technology is building trust infrastructure for any transaction that relies on photo-based proof.

Hoyoon Jung, CEO
CEO · Founder

Hoyoon Jung

Business strategy · market validation · service design

  • Finance & Economics, Mokwon University
  • Award winner at a national investment competition
  • Planned & designed Gomhanjan, a cozy-café discovery app

Combining financial thinking with service design to solve the trust problem in secondhand trade through technology.

Eunghyun Kang
Finance & Operations

Eunghyun Kang

Finance · market analysis · operations design

Hyunjung Ahn
Design & Marketing

Hyunjung Ahn

Design · customer interviews · content marketing

Real-item verified

Photos can be faked.
Proof cannot.